No added sugar
Red
Tomato and smoked chipotle. Warm rather than hot — it goes on everything.
Sauce, stripped back
The short list.
Six ingredients in the Red. Five in the Green. Nothing on the label you would have to look up.
Few real ingredients
Green
Jalapeño, coriander and lime. Sharp, herby, and awake.
6
ingredients
in the Red
in the Red
What is actually in it
Six things. That is the entire recipe.
Tomatoes, cider vinegar, onion, smoked chipotle, sea salt, garlic. Read it twice if you like — that is the whole label, front to back.
Most of what makes a sauce taste like something is time, not additives. Take the shortcuts out and you are left with the part that was doing the work anyway.
- Red
- 6 ingredients
- Green
- 5 ingredients
- Bottle
- 300ml
- Made
- In small batches
The difference is what’s missing.
A typical supermarket ketchup on the left. Ours on the right. Same job on the plate. One of them needs a great deal more help.
A typical supermarket ketchup14
- 01Tomato concentrate
- 02Spirit vinegar
- 03Sugar
- 04Glucose-fructose syrup
- 05Salt
- 06Modified maize starch
- 07Xanthan gum
- 08Potassium sorbate
- 09Sodium benzoate
- 10Natural flavouring
- 11Spice extracts
- 12Paprika extract
- 13Citric acid
- 14Caramel colour
Illustrative — a composite of ingredients commonly listed on supermarket ketchup labels, not any single brand.
LOWKEY Red6
- 01Tomatoes (82%)
- 02Cider vinegar
- 03Onion
- 04Smoked chipotle
- 05Sea salt
- 06Garlic
That is the label in full. There is no second line of small print on the back.
Struck out: 0 of fourteen. The flavour stayed where it was.
What to put it on.
It was built for real plates rather than photographs. It happens to be good at both.
01
Biryani, on a Sunday
Green first, then Red
02
Fried eggs
Only ever Red
03
Roast chicken, cold, from the fridge
Green
04
Chips, properly salted
Red, generously
05
Anything that has been near a grill
Both
Fewer ingredients is the hard way to do it.
01 — Sourcing
The tomatoes come first
When there is nothing else in the bottle, there is nothing to hide behind. We buy tomatoes in season and pay what they cost.
02 — Cooking
Slowly, in small batches
Thickness comes from reduction, not starch. It takes hours longer and it is the entire reason the ingredient list is short.
03 — Bottling
Straight in, nothing added
Vinegar and salt do the preserving, the way they always did. No sorbates, no benzoates, no colour correction.
Questions, answered plainly.
Once it is open, yes. There are no preservatives past vinegar and
salt, so the fridge is doing a real job. Unopened, a cupboard is
fine for twelve months.
Warm, not hot. The chipotle is there for smoke rather than heat.
If you want something with an edge, the Green is the sharper of
the two.
Because the tomatoes are the expensive part and there is nothing
cheap in there to pad it out. Starch, syrup and water are
inexpensive ways to fill a bottle. We left them out.
Both are. Both are also gluten free. With this few ingredients it
is a short conversation.
Two to three working days in the UK. Delivery is free over
£20, which is roughly the point at which you have bought
both.
Read the label. Then read ours.
Two sauces, three hundred millilitres each, eleven ingredients between them.
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